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Attribute preferences and willingness to pay for fortified cereal foods in Botswana.
(Sabinet, 2010-12-01)
Studies conducted in the early 1990s by the Ministry of Health in Botswana among children and women of childbearing age revealed widespread malnutrition problems in that country. Fortification of food is viewed as a means ...
Market prospects and willingness to pay for indigenous products: The case of Morama (Tylosema esculentum)
(Academic Journals, 2020-06)
This study analyzes the market potential of the underutilized indigenous Morama (Tylosema esculentum) products by determining the consumers’ preferences and willingness to pay. Simple random sampling was used to select 372 ...